Game developers all around the world are struggling to deliver high quality game experiences. These issues are even more challenging in booming “mobile first” markets where the potential to monetize game titles hasn’t been fully unlocked.
Mobile apps are turning out to be more popular among users than websites. In 2016, usage of mobile apps exceeded the usage of desktop and mobile web combined. Technically speaking, mobile apps are completely different than websites, but unfortunately, many mobile apps are still using the same content delivery infrastructure that was designed for websites over 30 years ago, thereby diminishing the user experience.
Any modern app / website combines static and dynamic content. Static content such as images, videos and stylesheets can be reused across multiple users, while dynamic content that includes personalized data (think flight search results) cannot be reused.
Unlike static content that remains valid longer and hence can be cached closer to the end user to speedup download time, it makes no sense to cache dynamic content.
Which developer doesn’t want their apps to run faster and provide the best possible user experience? Having worked with hundreds of mobile apps, we have seen firsthand the dramatic impact that improved app performance can have on an app’s overall retention, engagement and monetization metrics. But as app developers focus on their core business, very few devote resources to building fast and efficient mobile networking capabilities -- even those who understand how vital fast and optimized apps are to their business.
Read more ...
Application Program Interfaces (API’s) represent an effective way to build and manage mobile services. By using API’s -- a set of routines, protocols and tools for building software applications -- application developers no longer have to buy technology software or hardware. Instead, they can simply plug into a growing open ecosystem of API-driven services. It is simple to integrate, and saves time and money for new developers.
In an ideal world, gaining full visibility into your mobile app's performance wouldn't cost a dime and would be integrated with an optimization solution (spoiler alert: the world is about to become a better place...)
Would you hire a mechanic who could diagnose your car's problem but could not fix it? How about a security guard who could tell you when your house was being robbed but could not protect it? What about a doctor who can identify symptoms but not treat them? Of course not!