The importance of user acquisition to mobile app marketers is not just defined by the number of installs or downloads, but user retention metrics as well. Knowing how to market mobile apps properly and efficiently is a no easy feat. Money spent on marketing can rise to the millions in one day.
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As mobile networking enthusiast, we’ve championed Google’s QUIC since its inception and have considered it a valuable peer in the transition from TCP to UDP for mobile content delivery. However, multiple inquiries led us to believe that some clarifications are needed regarding QUIC, PacketZoom and the similarities/differences between them. In this blog and the associated technical analysis I will try to address some of them.
Travelyaari, a flagship brand of Mantis Technologies Pvt. Ltd., is the largest bus marketplace platform in India. In addition to bus ticketing service for bus commuters -- delivered through the Travelyaari website and an Android app -- the platform also offers enterprise-level solutions (ERP) to more than 2,000 bus transporters through BusCRS.
Game developers all around the world are struggling to deliver high quality game experiences. These issues are even more challenging in booming “mobile first” markets where the potential to monetize game titles hasn’t been fully unlocked.
Mobile apps are turning out to be more popular among users than websites. In 2016, usage of mobile apps exceeded the usage of desktop and mobile web combined. Technically speaking, mobile apps are completely different than websites, but unfortunately, many mobile apps are still using the same content delivery infrastructure that was designed for websites over 30 years ago, thereby diminishing the user experience.
Any modern app / website combines static and dynamic content. Static content such as images, videos and stylesheets can be reused across multiple users, while dynamic content that includes personalized data (think flight search results) cannot be reused.
Unlike static content that remains valid longer and hence can be cached closer to the end user to speedup download time, it makes no sense to cache dynamic content.