PacketZoom Accelerates Performance for Beauty Giant Sephora, Increases International Mobile Engagement and Sales
PacketZoom’s Mobile Expresslane eliminates 70% of mobile disconnections and increases image views by 10%
SAN MATEO, Calif., April 6, 2017- Today, PacketZoom released its case study with Sephora, the leader in global beauty retail, on the integration of PacketZoom Mobile Expresslane, improving mobile engagement and sales for Sephora’s international customers.
Sephora’s newly launched mobile shopping app for South-East Asia was experiencing latency issues, a common problem for apps on cellular and wifi networks in any region. PacketZoom’s SDK was integrated in less than an hour and immediately improved mobile performance across the app.
“As pioneer in the use of mobile in beauty we always look for new technologies to enhance our mobile app and benefit our customers,” said Lorenzo Peracchione, Regional Director of Mobile Commerce at Sephora Digital SEA. “PacketZoom’s simple integration showed immediate improvement in speed up and continuity, allowing our mobile app users to enjoy a smooth experience without interruptions.”
Sephora saw an immediate ROI and significant boost in user engagement, including a 10 percent increase in image views. Sephora’s app immediately ran two times faster across 3G, LTE and WiFi networks, and 63 percent of sessions with network-driven disconnections were rescued.
“PacketZoom’s in-app networking technology allows us to improve our app speed, reduce disconnects and offer our customers the optimized user experience they deserve and expect,” added Peracchione. With Asia-Pacific boasting more than one billion mobile users, the market is ripe with opportunity for retailers that have an optimized mobile presence. The mobile phone penetration rate in the region is expected to reach 69.4% by 2019. Disconnections are highly disruptive to the end user experience and PacketZoom quickly eliminates and optimizes mobile performance to improve sales by complementing and automatically offloading mobile content caching from the CDN; also resulting in lower CDN bills.
About Sephora SEA
Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora's unique, online environment features a broad range of customer reviewed product categories including skincare, makeup, fragrance, body and hair care. Owned by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group, Sephora is highly regarded as a beauty trailblazer, thanks to its unparalleled assortment of prestige products, unbiased service from experts, interactive shopping environment, and innovation.
In South-East Asia, Sephora has been expanding its presence significantly, with store locations in Singapore, Australia, Malaysia, Thailand and Indonesia. Since 2016, Sephora distributes online via proprietary websites in the same markets, as well as in Philippines, Hong Kong and New Zealand. In February 2017, Sephora launched a mobile shopping app on iOS and Android to give South-East Asian customers access to an enhanced mobile shopping experience anytime, everywhere.
PacketZoom Mobile ExpresslaneTM improves user experience on mobile apps by eliminating performance roadblocks in the mobile last mile, helping mobile publishers boost app performance worldwide by accelerating and improving reliability of content delivery.
PacketZoom’s SDK redefines mobile performance via in-app networking technology, customized for each user. By removing roadblocks in the mobile last mile, PacketZoom is able to significantly accelerate performance by 2x to 3x, rescue up to 80% of the sessions from TCP connection drop and reduce CDN costs. For more information: www.packetzoom.com# # #
Matt McAllister Fluid PR & Communications
matt @ fluidspeak.com